The Town of Sturbridge hired Pare to embark on a conceptual design project within the heavily visited Commercial Tourist District (CTD) along Main Street (Route 20). The two-mile project focused on creating conceptual design plans for an improved Main Street corridor. Land use through the CTD consists of a variety of commercial and retail establishments. Old Sturbridge Village, the largest tourist attraction in the area, is located just south of Main Street and the Quinebaug River runs parallel to Main Street.

The Improvement Plan looks to improve the livability of the corridor by incorporating Complete Streets concepts. Opportunities for walking, bicycling, and transit were investigated. The project also focused on improving connections between the Quinebaug River and the CTD, improving the attractiveness of the corridor, and encouraging economic growth within the District. The project included analysis of the existing traffic operations and safety of the corridor. Conceptual designs for a multilane roundabout and geometric improvements to signalized intersections were also prepared. Multiple public workshops were held to obtain feedback from community business owners and residents. The Plan will be used for obtaining future design and construction funding.